500万斤大米销售“赌约” 苏宁拼购让90后完美逆袭

进入苏宁拼购,犹如一场公开课。从生产到加工、从供应链到销售,梁兴晟既要做加法又要做减少。

500万斤大米销售“赌约”苏宁拼购让90后完美逆袭

双十一过后,只有几天喘息时间,梁兴晟又马不停蹄备战春节前最后一役。

除了在黑龙江绥化一带,大家对黑龙江聚晟米业有限公司的二代掌门人、高颜值的梁兴晟耳熟能详以外,大多数人并不知道梁为何许人也。

不过,但凡在苏宁拼购购买过“亿米多”大米的人,都对这个品牌的大米赞不绝口。双十一当天,在苏宁销售额达216万元的梁兴晟迎来了人生的转折点。

对于梁兴晟而言,这是他开启米业人生的一个分水岭。在此之前,当地人对外介绍梁的时候说,他父亲是梁志忠,经营了几十年的大米,现在准备让他接班,这小子还不错,大学生,有头脑。

这个评价伴随梁兴晟正式进入父亲的公司第一天开始。当他以社交电商思维重新认识农业的未来时,他突然意识到在广袤的东北黑土地上,还没有人书写农业互联网的开场白。

黑龙江农业闻名遐迩,但受限于自然环境和经济环境的原因,无法打出响亮的一张农业招牌,也无法让更多的人享受到黑龙江农产品红利。

梁兴晟没有按部就班。他进入公司的第一天起,想到的是如何用互联网思维打破传统的经营方式,如何重新塑造“亿米多”的品牌价值。

梁有着90后年轻人的特征。喜欢上网、打游戏、喜欢看网红直播,这给他带来了很多启示。经过与不同的电商探讨之后,他与苏宁拼购达成了战略合作。

500万斤大米销售“赌约”苏宁拼购让90后完美逆袭

苏宁拼购总经理张奎

不浮夸的“赌约” 切实的帮助

梁兴晟清楚记得苏宁拼购的一面之缘。

“第一次见到苏宁拼购总经理张奎,他比我想像中更年轻有活力。在交谈中,他给我们讲到了苏宁集团线上线下的优势, 以及对我们的扶持方法。和其他电商相比,苏宁的人不浮夸、更务实。”

和其他同行业的做法不同,苏宁拼购宁缺勿滥,不是为了扩大社交电商的规模而凑数,第一要务是保证品质和食品健康。

“苏宁拼购需要稳扎稳打,不追求规模而是要保证每一个入驻苏苏拼购的产品有品质保证。每一个拼购村我们都要详细考察,从田间地头到餐桌,从供应链到生产车间,每一个环节我们都以最高高度做为衡量标准,这是苏宁拼购可持续发展的基础。”张奎说。

进入苏宁拼购,犹如一场公开课。从生产到加工、从供应链到销售,梁兴晟既要做加法又要做减少。

做加法,是读懂苏宁拼购,借大数据与消费者立体沟通、平行做品牌,形成可持续的品牌效应和用户粘性,增加全员的互联网营销意识和互联网基因。

做减法,是减少碎片化销售方式,通过集约化、规模化形成良性循环,基于苏宁大数据共享,减少对市场的误判和延判。

2019年3月,梁兴晟率领着团队第一次入驻苏宁拼购。不到三个月时间,从日均接100单左右,到目前日均接800单,这种变化让整个工厂沸腾了,梁的父亲也感受到互联网的力量不可思议。

“老梁家这小子就是比他父亲脑子灵活,有知识就是不一样。通过苏宁拼购一下子带动起了销售,品牌知名度也打响了,这就是长江后浪推前浪。”

当梁兴晟带领团队在苏宁拼购打赢第一战时,那些熟络的乡亲们对梁的评价有了转变。苏宁拼购与梁相互成就,相互作用之下,梁兴晟的变是从点到面,是格局上的改变。

根据拼购村计划的部署,梁兴晟带领团队参与了818苏宁拼购活动。在18日当晚,苏宁发布818发烧购物节全程战报显示,苏宁拼购订单量突破10万的商户共有2610家,而“亿米多”旗舰店、庆安大米旗舰店提前进入前十,排名全国第二。

双十一前夕,在“1101超级拼购日”当天,梁家屯的“亿米多”大米单日销售额达216万元,位列十个“拼购村”候选者第一名,这是梁兴晟入驻苏宁拼购交出的一份成绩单。

“苏宁拼购给我们带来了切实的帮助。这种帮助体现在四个方面:一是完善的供应链提升我们的物流速度;二是对大数据有了深层次的理解,基于大数据我们可以因需定制;三是在销售模式上让我们有了多元化、更具互联网视角;四是减少库存、增加现金流,对于未来有更好的预期。”梁兴晟说。

截止目前,“亿米家”及旗下品牌在苏宁拼购已成功销售500万斤,这在梁兴晟父亲主政时代是闻所未闻的。苏宁拼购并不是梁兴晟的救命稻草,但却让他重新站在了互联网潮头,站在了拼购电商的风口上。

500万斤大米销售“赌约”苏宁拼购让90后完美逆袭

黑龙江聚晟米业有限公司“米二代”梁兴晟

又一次500万斤“赌约”

身为90后的梁兴晟,他是苏宁拼购众多的参与者和见证者。

“从2018年8月份开始,苏宁拼购平台迅猛发展,商家规模从2018年的12月份不足500家,发展到今天平台已经超过8万商户,而且这8万家商家不含个人店。苏宁拼购订单量也由2018年初的2万单左右发展到现在日均70—100万单。”张奎说。

11月28日,在梁兴晟的老家黑龙江庆安县窝棚屯,苏宁拼购正式公布了首批十位拼购村商家,同时进行了授牌仪式。身为苏宁拼购的总经理,张奎此时百感交集。

当他用上述数字分享苏宁拼购的变化时,我感受到他动了真情。

着一袭红色卫衣的张奎,内敛而儒雅,语速不疾不徐。他对苏宁拼购的未来有着正确的判断,他甚至与这些90后的创业者们在社交电商方面有着太多共同的兴趣。

共同站在时代的风口,张奎最大的愿景,是让更多的梁兴晟们实现更大的价值,带动周边父老乡亲共同富裕。苏宁拼购从最初不足500家商户到如今8万家商户,张奎和苏宁拼购团队在坚持着,站在社交电商时代潮头,他们需要有忍耐力、洞察力。他们需要把社交电商基因注入每一个苏宁拼购商户。

梁兴晟们的成长史,是苏宁拼购的成长史。当梁兴晟以500万斤的任务即将为2019年交出一份完美答券时,张奎用苏宁拼购继续引领着他们前行。

“今年苏宁年货节,苏宁拼购将再帮助你们销售500万斤大米。”当张奎在现场用平缓的语调告诉梁兴晟时,现场爆发出热烈的掌声。

梁兴晟接班之后取得的这些成绩,是父亲未曾想到的。大米还是香气逼人的大米、玉米还是口感俱佳的玉米,这些都是不曾改变的。但梁改变的是商业模式和社交电商思维。

当苏宁拼购赋能梁兴晟时,他似乎重新找到了农业的生命力,找到了农产品上行的源动力。

大学毕业又回家乡,这一轮回之后的梁兴晟重新出发。他以大米、农业和黑土地的情怀狂奔在社交电商的路上。他正在改变着家乡父老的生活方式和对农业的再认识。

当梁兴晟手下的米业技工李世军从北京再次回到家乡时,他们通过苏宁拼购实现了共同富裕。这样的故事愈发多起来的时候,就形成了凝聚力,是真正为农民赋能。

梁兴晟的黑龙江聚晟米业有限公司,在庆安县拥有水稻种植面积超一万亩,主要有订单制、收购制和自营制三种生产模式。

从种植生产到加工、从碎片化销售到电商再到社交电商,梁的视野给了他本能的突破。

张奎承诺的500万斤大米,他们能完成吗?

“我能完成。苏宁拼购赋能的意义不仅仅是帮助我们销售了大米,而是让我们重新认识了社交电商,这将开启我们一个全新的里程碑。当农业真正插上社交电商的翅膀,当农业借助社交电商走向台前,我相信这是一个新时代的开始,而不仅仅是站在风口浪尖。”梁兴晟对蓝科技如是说。

本文原创于蓝科技,本站原创文章所有权归蓝科技所有,转载务必注明作者和出处,侵权必究。

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500万斤大米销售“赌约”苏宁拼购让90后完美逆袭

双十一过后,只有几天喘息时间,梁兴晟又马不停蹄备战春节前最后一役。

除了在黑龙江绥化一带,大家对黑龙江聚晟米业有限公司的二代掌门人、高颜值的梁兴晟耳熟能详以外,大多数人并不知道梁为何许人也。

不过,但凡在苏宁拼购购买过“亿米多”大米的人,都对这个品牌的大米赞不绝口。双十一当天,在苏宁销售额达216万元的梁兴晟迎来了人生的转折点。

对于梁兴晟而言,这是他开启米业人生的一个分水岭。在此之前,当地人对外介绍梁的时候说,他父亲是梁志忠,经营了几十年的大米,现在准备让他接班,这小子还不错,大学生,有头脑。

这个评价伴随梁兴晟正式进入父亲的公司第一天开始。当他以社交电商思维重新认识农业的未来时,他突然意识到在广袤的东北黑土地上,还没有人书写农业互联网的开场白。

黑龙江农业闻名遐迩,但受限于自然环境和经济环境的原因,无法打出响亮的一张农业招牌,也无法让更多的人享受到黑龙江农产品红利。

梁兴晟没有按部就班。他进入公司的第一天起,想到的是如何用互联网思维打破传统的经营方式,如何重新塑造“亿米多”的品牌价值。

梁有着90后年轻人的特征。喜欢上网、打游戏、喜欢看网红直播,这给他带来了很多启示。经过与不同的电商探讨之后,他与苏宁拼购达成了战略合作。

500万斤大米销售“赌约”苏宁拼购让90后完美逆袭

苏宁拼购总经理张奎

不浮夸的“赌约” 切实的帮助

梁兴晟清楚记得苏宁拼购的一面之缘。

“第一次见到苏宁拼购总经理张奎,他比我想像中更年轻有活力。在交谈中,他给我们讲到了苏宁集团线上线下的优势, 以及对我们的扶持方法。和其他电商相比,苏宁的人不浮夸、更务实。”

和其他同行业的做法不同,苏宁拼购宁缺勿滥,不是为了扩大社交电商的规模而凑数,第一要务是保证品质和食品健康。

“苏宁拼购需要稳扎稳打,不追求规模而是要保证每一个入驻苏苏拼购的产品有品质保证。每一个拼购村我们都要详细考察,从田间地头到餐桌,从供应链到生产车间,每一个环节我们都以最高高度做为衡量标准,这是苏宁拼购可持续发展的基础。”张奎说。

进入苏宁拼购,犹如一场公开课。从生产到加工、从供应链到销售,梁兴晟既要做加法又要做减少。

做加法,是读懂苏宁拼购,借大数据与消费者立体沟通、平行做品牌,形成可持续的品牌效应和用户粘性,增加全员的互联网营销意识和互联网基因。

做减法,是减少碎片化销售方式,通过集约化、规模化形成良性循环,基于苏宁大数据共享,减少对市场的误判和延判。

2019年3月,梁兴晟率领着团队第一次入驻苏宁拼购。不到三个月时间,从日均接100单左右,到目前日均接800单,这种变化让整个工厂沸腾了,梁的父亲也感受到互联网的力量不可思议。

“老梁家这小子就是比他父亲脑子灵活,有知识就是不一样。通过苏宁拼购一下子带动起了销售,品牌知名度也打响了,这就是长江后浪推前浪。”

当梁兴晟带领团队在苏宁拼购打赢第一战时,那些熟络的乡亲们对梁的评价有了转变。苏宁拼购与梁相互成就,相互作用之下,梁兴晟的变是从点到面,是格局上的改变。

根据拼购村计划的部署,梁兴晟带领团队参与了818苏宁拼购活动。在18日当晚,苏宁发布818发烧购物节全程战报显示,苏宁拼购订单量突破10万的商户共有2610家,而“亿米多”旗舰店、庆安大米旗舰店提前进入前十,排名全国第二。

双十一前夕,在“1101超级拼购日”当天,梁家屯的“亿米多”大米单日销售额达216万元,位列十个“拼购村”候选者第一名,这是梁兴晟入驻苏宁拼购交出的一份成绩单。

“苏宁拼购给我们带来了切实的帮助。这种帮助体现在四个方面:一是完善的供应链提升我们的物流速度;二是对大数据有了深层次的理解,基于大数据我们可以因需定制;三是在销售模式上让我们有了多元化、更具互联网视角;四是减少库存、增加现金流,对于未来有更好的预期。”梁兴晟说。

截止目前,“亿米家”及旗下品牌在苏宁拼购已成功销售500万斤,这在梁兴晟父亲主政时代是闻所未闻的。苏宁拼购并不是梁兴晟的救命稻草,但却让他重新站在了互联网潮头,站在了拼购电商的风口上。

500万斤大米销售“赌约”苏宁拼购让90后完美逆袭

黑龙江聚晟米业有限公司“米二代”梁兴晟

又一次500万斤“赌约”

身为90后的梁兴晟,他是苏宁拼购众多的参与者和见证者。

“从2018年8月份开始,苏宁拼购平台迅猛发展,商家规模从2018年的12月份不足500家,发展到今天平台已经超过8万商户,而且这8万家商家不含个人店。苏宁拼购订单量也由2018年初的2万单左右发展到现在日均70—100万单。”张奎说。

11月28日,在梁兴晟的老家黑龙江庆安县窝棚屯,苏宁拼购正式公布了首批十位拼购村商家,同时进行了授牌仪式。身为苏宁拼购的总经理,张奎此时百感交集。

当他用上述数字分享苏宁拼购的变化时,我感受到他动了真情。

着一袭红色卫衣的张奎,内敛而儒雅,语速不疾不徐。他对苏宁拼购的未来有着正确的判断,他甚至与这些90后的创业者们在社交电商方面有着太多共同的兴趣。

共同站在时代的风口,张奎最大的愿景,是让更多的梁兴晟们实现更大的价值,带动周边父老乡亲共同富裕。苏宁拼购从最初不足500家商户到如今8万家商户,张奎和苏宁拼购团队在坚持着,站在社交电商时代潮头,他们需要有忍耐力、洞察力。他们需要把社交电商基因注入每一个苏宁拼购商户。

梁兴晟们的成长史,是苏宁拼购的成长史。当梁兴晟以500万斤的任务即将为2019年交出一份完美答券时,张奎用苏宁拼购继续引领着他们前行。

“今年苏宁年货节,苏宁拼购将再帮助你们销售500万斤大米。”当张奎在现场用平缓的语调告诉梁兴晟时,现场爆发出热烈的掌声。

梁兴晟接班之后取得的这些成绩,是父亲未曾想到的。大米还是香气逼人的大米、玉米还是口感俱佳的玉米,这些都是不曾改变的。但梁改变的是商业模式和社交电商思维。

当苏宁拼购赋能梁兴晟时,他似乎重新找到了农业的生命力,找到了农产品上行的源动力。

大学毕业又回家乡,这一轮回之后的梁兴晟重新出发。他以大米、农业和黑土地的情怀狂奔在社交电商的路上。他正在改变着家乡父老的生活方式和对农业的再认识。

当梁兴晟手下的米业技工李世军从北京再次回到家乡时,他们通过苏宁拼购实现了共同富裕。这样的故事愈发多起来的时候,就形成了凝聚力,是真正为农民赋能。

梁兴晟的黑龙江聚晟米业有限公司,在庆安县拥有水稻种植面积超一万亩,主要有订单制、收购制和自营制三种生产模式。

从种植生产到加工、从碎片化销售到电商再到社交电商,梁的视野给了他本能的突破。

张奎承诺的500万斤大米,他们能完成吗?

“我能完成。苏宁拼购赋能的意义不仅仅是帮助我们销售了大米,而是让我们重新认识了社交电商,这将开启我们一个全新的里程碑。当农业真正插上社交电商的翅膀,当农业借助社交电商走向台前,我相信这是一个新时代的开始,而不仅仅是站在风口浪尖。”梁兴晟对蓝科技如是说。

本文原创于蓝科技,本站原创文章所有权归蓝科技所有,转载务必注明作者和出处,侵权必究。

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