拼多多与勐海县签约,助力“直过民族”进入直播时代

在农业农村部指导下,拼多多发起成立“全国农产品产销对接服务公益联盟”。

3月23日,云南勐海县政府与拼多多签署战略合作协议,就农货上行,培养农村新型电商人才,推动智慧农业等展开合作。勐海县地处边疆,居住着25个民族,其中有4个少数民族属于“直过民族”,拼多多将帮助他们通过电商把农产品卖向全国各地,分享电商直播的红利。

在农业农村部指导下,拼多多发起成立“全国农产品产销对接服务公益联盟”。与勐海县政府一同培养当地电商新农人,助推特色农货上行,是拼多多落实“农产品产销对接”系列活动的一部分。

拼多多与勐海县签约,助力“直过民族”进入直播时代

▲勐海县政府与拼多多签约,在农村电商人才培训、直播、农货上行等领域展开合作

边境县城将建农货直播基地

勐海县位于云南省西双版纳傣族自治州西部,西部和南部与缅甸接壤,县辖区有布朗、拉祜、景颇、佤4个直过民族。

“直过民族”特指新中国成立后,直接由原始社会跨越几种社会形态过渡到社会主义社会的民族。勐海县虽然有丰富的农业资源,盛产稻谷、普洱茶、小洋芋、紫山药、香冬瓜等,还是世界茶的原产地之一,号称中国“普洱茶第一县”,然而由于地处偏远,直到2018年才摘帽贫困县。

据拼多多云南区扶贫总监徐筱玮介绍,越来越多的传统农民通过电商成为新农人,获得了更高的收益,这次与勐海县签约,希望帮助边远贫困地区的农民更顺利的接入电商,让他们分享电商红利。

勐海县副县长王福友代表县政府签约,他表示,拼多多是国内主流新电商平台,活跃用户已达到5.85亿,勐海县政府将鼓励当地农产品种植、加工龙头企业率先开设旗舰店,带动更多当地企业加入电商平台。

徐筱玮介绍,3月13日多多大学讲师为勐海县598名商家做了两次线上远程培训,今后还将依托多多大学实施农村新型电商人才培育计划,条件成熟后,还将在勐海建立直播基地,为农货直播提供基础设施。此外,拼多多还将助力勐海特色农货上行,为勐海特色农产品入驻平台开辟绿色通道,打造勐海县特色农产品品牌,推动智慧农业发展。

拼多多与勐海县签约,助力“直过民族”进入直播时代

▲勐海县副县长在多多大学培训课上鼓励商家学员拥抱电商

从开店到授课,全方位帮贫困地区农民实现身份转变

拼多多新农业农村研究院常务副院长狄拉克介绍,自2月17日农业农村部举办全国农产品产销对接视频活动以来,拼多多协助开设的农民新网店持续增加,最近一周平均单店销售额已超过30万元。截至3月18日,拼多多助农专区成交订单量达到2750万单,售出滞销农产品总计超过2.4亿斤,累计帮扶超过6.7万农户。

除了流量扶持,多多大学还开启了针对全国农产区的培训计划。2月26日多多大学讲师给来自山东寿光的2200多家涉农企业代表进行了培训,这是首个“抗疫助农”在线公开课。3月17日,拼多多举行了首场互联网“新农大讲堂”,1.2万余名农业生产者通过“多多直播”平台,学习6位顶级专家教授带来的超过4个半小时的课程。

“通过直播,空间距离不再是障碍。一方面消费者可以直观看到田间地头的农货,另一方面,贫困地区的农民可以通过直播上课,方便获得高质量信息。”狄拉克认为,电商直播未来将消弥信息鸿沟,有助传统农业从业者更顺利实现从农民到新农人的身份转变。

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3月23日,云南勐海县政府与拼多多签署战略合作协议,就农货上行,培养农村新型电商人才,推动智慧农业等展开合作。勐海县地处边疆,居住着25个民族,其中有4个少数民族属于“直过民族”,拼多多将帮助他们通过电商把农产品卖向全国各地,分享电商直播的红利。

在农业农村部指导下,拼多多发起成立“全国农产品产销对接服务公益联盟”。与勐海县政府一同培养当地电商新农人,助推特色农货上行,是拼多多落实“农产品产销对接”系列活动的一部分。

拼多多与勐海县签约,助力“直过民族”进入直播时代

▲勐海县政府与拼多多签约,在农村电商人才培训、直播、农货上行等领域展开合作

边境县城将建农货直播基地

勐海县位于云南省西双版纳傣族自治州西部,西部和南部与缅甸接壤,县辖区有布朗、拉祜、景颇、佤4个直过民族。

“直过民族”特指新中国成立后,直接由原始社会跨越几种社会形态过渡到社会主义社会的民族。勐海县虽然有丰富的农业资源,盛产稻谷、普洱茶、小洋芋、紫山药、香冬瓜等,还是世界茶的原产地之一,号称中国“普洱茶第一县”,然而由于地处偏远,直到2018年才摘帽贫困县。

据拼多多云南区扶贫总监徐筱玮介绍,越来越多的传统农民通过电商成为新农人,获得了更高的收益,这次与勐海县签约,希望帮助边远贫困地区的农民更顺利的接入电商,让他们分享电商红利。

勐海县副县长王福友代表县政府签约,他表示,拼多多是国内主流新电商平台,活跃用户已达到5.85亿,勐海县政府将鼓励当地农产品种植、加工龙头企业率先开设旗舰店,带动更多当地企业加入电商平台。

徐筱玮介绍,3月13日多多大学讲师为勐海县598名商家做了两次线上远程培训,今后还将依托多多大学实施农村新型电商人才培育计划,条件成熟后,还将在勐海建立直播基地,为农货直播提供基础设施。此外,拼多多还将助力勐海特色农货上行,为勐海特色农产品入驻平台开辟绿色通道,打造勐海县特色农产品品牌,推动智慧农业发展。

拼多多与勐海县签约,助力“直过民族”进入直播时代

▲勐海县副县长在多多大学培训课上鼓励商家学员拥抱电商

从开店到授课,全方位帮贫困地区农民实现身份转变

拼多多新农业农村研究院常务副院长狄拉克介绍,自2月17日农业农村部举办全国农产品产销对接视频活动以来,拼多多协助开设的农民新网店持续增加,最近一周平均单店销售额已超过30万元。截至3月18日,拼多多助农专区成交订单量达到2750万单,售出滞销农产品总计超过2.4亿斤,累计帮扶超过6.7万农户。

除了流量扶持,多多大学还开启了针对全国农产区的培训计划。2月26日多多大学讲师给来自山东寿光的2200多家涉农企业代表进行了培训,这是首个“抗疫助农”在线公开课。3月17日,拼多多举行了首场互联网“新农大讲堂”,1.2万余名农业生产者通过“多多直播”平台,学习6位顶级专家教授带来的超过4个半小时的课程。

“通过直播,空间距离不再是障碍。一方面消费者可以直观看到田间地头的农货,另一方面,贫困地区的农民可以通过直播上课,方便获得高质量信息。”狄拉克认为,电商直播未来将消弥信息鸿沟,有助传统农业从业者更顺利实现从农民到新农人的身份转变。

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