华为表态不进入家电行业是“放烟雾弹” 他们只差临门一脚?

自从华为种种迹象表明向家电领域渗透时,家电行业都紧盯华为的一举一动。

华为表态不进入家电行业是“放烟雾弹”他们只差临门一脚?

华为说自己不会进入家电领域,你相信么?很多行业内的人士也不相信!

11月25日,华为在上海召开了新品发布会,华为消费业务CEO余承东在会上表示,“华为消费者业务未来并不会进入家电领域,华为公司目前仍然只会围绕手机、智能音频、PC、平板、智能穿戴、智能手环、智能手表等10种与消费者相关的衣食住行的全场景智慧消费者业务,但这其中并不包括家电领域。

但在蓝科技看来,余承东在公开场合再次表明不会进入家电领域或许只是一枚“烟雾弹”而已。华为距离进入家电行业也只差临门一脚。华为发声所谓不进入家电领域,这要看从哪个角度分析。如果华为只进入商用而非家用家电市场,这算不算进入家电领域?

在当下家电边界越来越模糊的情况下,智能家居的功能和产品形态正在发生巨变。自从华为种种迹象表明向家电领域渗透时,家电行业都紧盯华为的一举一动。

尽管华为在家电领域可能属于新兵,但大家都知道,华为在全球的影响力、渠道、品牌、技术创新力和增长趋势等,没有任何人能够轻视。即使华为进入商用家电市场,也将会影响家电行业整体格局,这主要是基于华为自身的表现,体现在五个方面:

华为表态不进入家电行业是“放烟雾弹”他们只差临门一脚?

一是品牌扩大销量扩张与其他跨界进入家电行业的企业不同,华为在渠道与品牌上具有极大的优势,可以迅速积累用户粘性。

在品牌方面,华为已经是全球最知名的企业之一。品牌影响力最直接的作用是销量。根据IDC发布的2019年第三季度(Q3)全球智能机市场出货报告显示,本季度全球智能手机共出货3.583亿台,同比增长0.8%。其中,华为(含荣耀)以出货量6660万台,同比出货量增加28.2%,以18.6%的市场份额排名第二,仅次于三星手机。

作为全球领先的智能手机品牌之一,华为还囊括了多项全球“第一”包括:全球首款GPU Turbo、全球首款AI摄影、全球首款反向充电、全球首款NANO SD卡等。截至2019年10月23日,华为宣布其智能手机出货量已经达到2亿部,将去年2亿部的出货量时间提前了整整64天。

依托于华为强大品牌影响力的基础,如果推出华为系列家电产品,可想而知对市场会带来很大的压力。

二是活跃用户超5亿。根据网络公开数据显示,目前,华为终端全球月活用户数量已经超过5.7亿,华为终端云服务在服务全球170多个国家和地区,在全球六大区建立了15个数据中心。

而华为应用市场全球的月活用户超过3.9亿,年应用下载超过1800亿次。同时华为应用市场还兼顾全球化一致体验和本地化特色,可以根据国家或位置切换,为用户做本地应用、附近应用的智慧化推荐,把受欢迎的应用、适合的应用推荐给华为终端用户,根据不同机型硬件向用户推荐适配优化的应用。

华为表态不进入家电行业是“放烟雾弹”他们只差临门一脚?

三是技术研发投入全球领先。众所周知华为每年都将大量的资金投入科技研发,以确保技术创新的可持续性。

根据华为发布的《尊重和保护知识产权是创新的必由之路》白皮书显示,华为坚持将每年收入的10%以上,近年约15%投入到研发。2018年,华为在研发方面投入1000多亿元人民币,在《2018年欧盟工业研发投资排名》中位列全球第五。

近10年华为累计投入的研发费用超过4800亿元人民币。截至2018年年底,华为仅在5G的研发上就已投入超过20亿美元,这一数字超过了欧美国家主要设备供应商5G研发投资的总和。

四是专利技术优势。创新和知识产权保护也是华为在过去30多年成功的基础。截至2018年底,华为累计获得授权专利87805项,其中有11152项是美国专利。自2015年以来,华为获得的知识产权收入累计超过14亿美元。

在5G网络方面,截至2018年12月底,华为在5G网络方面获得的技术专利高达1970件,占比5G网络专利总数的21%。

同时在5G网络建设上,华为将5G基站与微波技术相结合,从而做到以一个无线的状态来部署5G网络。这项技术的优点是,较困难的地区能够在减少投入的状态下,享受到5G网络红利,而目前只有华为手握这项专利技术。

五是智能家居时代的华为优势。由于网速的原因,AIOT迟迟没有突破性的进展。随着5G的来临,智能家居将会有质的突破。

5G技术恰恰是华为的强项。AIOT一个显著的特征是,手机操控将成为今后家电的核心,真正实现一键操作全屋智能。

凭借着华为技术创新与品牌影响力,华为手机或将成为一个巨大的流量入口,对打造智能家居的大数据收集与产品体验起到强大的推进作用。

家电正在挥别智能单品时代,取而代之的是物联网、AIOT等智能家居,这就需要更强大的技术支持、渠道支持、用户支持等。华为的优势我们不再赘述,但可以想象,以当前华为在全球的影响力来看,目前没有一个中国家电品牌能够与华为抗衡,无论是在全球化进程、品牌、技术还是影响力方面,与华为都存在着一定的差距。

华为绝不是没有能力进入家电行业,而是他们正在等待最好的时机、最合适的合作伙伴,甚至是一鸣惊人的产品。

在资本逐利的属性面前,华为也不能独善其身。华为会不会进入家电行业其实无需争论,只是欠缺临门一脚。无论是直接进入还是间接入家电市场,基于5G和AIOT,华为正在深刻影响并改变着全球家电行业的格局。

(图片来源:余承东微博)

本文原创于蓝科技,本站原创文章所有权归蓝科技所有,转载务必注明作者和出处,侵权必究。

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华为表态不进入家电行业是“放烟雾弹”他们只差临门一脚?

华为说自己不会进入家电领域,你相信么?很多行业内的人士也不相信!

11月25日,华为在上海召开了新品发布会,华为消费业务CEO余承东在会上表示,“华为消费者业务未来并不会进入家电领域,华为公司目前仍然只会围绕手机、智能音频、PC、平板、智能穿戴、智能手环、智能手表等10种与消费者相关的衣食住行的全场景智慧消费者业务,但这其中并不包括家电领域。

但在蓝科技看来,余承东在公开场合再次表明不会进入家电领域或许只是一枚“烟雾弹”而已。华为距离进入家电行业也只差临门一脚。华为发声所谓不进入家电领域,这要看从哪个角度分析。如果华为只进入商用而非家用家电市场,这算不算进入家电领域?

在当下家电边界越来越模糊的情况下,智能家居的功能和产品形态正在发生巨变。自从华为种种迹象表明向家电领域渗透时,家电行业都紧盯华为的一举一动。

尽管华为在家电领域可能属于新兵,但大家都知道,华为在全球的影响力、渠道、品牌、技术创新力和增长趋势等,没有任何人能够轻视。即使华为进入商用家电市场,也将会影响家电行业整体格局,这主要是基于华为自身的表现,体现在五个方面:

华为表态不进入家电行业是“放烟雾弹”他们只差临门一脚?

一是品牌扩大销量扩张与其他跨界进入家电行业的企业不同,华为在渠道与品牌上具有极大的优势,可以迅速积累用户粘性。

在品牌方面,华为已经是全球最知名的企业之一。品牌影响力最直接的作用是销量。根据IDC发布的2019年第三季度(Q3)全球智能机市场出货报告显示,本季度全球智能手机共出货3.583亿台,同比增长0.8%。其中,华为(含荣耀)以出货量6660万台,同比出货量增加28.2%,以18.6%的市场份额排名第二,仅次于三星手机。

作为全球领先的智能手机品牌之一,华为还囊括了多项全球“第一”包括:全球首款GPU Turbo、全球首款AI摄影、全球首款反向充电、全球首款NANO SD卡等。截至2019年10月23日,华为宣布其智能手机出货量已经达到2亿部,将去年2亿部的出货量时间提前了整整64天。

依托于华为强大品牌影响力的基础,如果推出华为系列家电产品,可想而知对市场会带来很大的压力。

二是活跃用户超5亿。根据网络公开数据显示,目前,华为终端全球月活用户数量已经超过5.7亿,华为终端云服务在服务全球170多个国家和地区,在全球六大区建立了15个数据中心。

而华为应用市场全球的月活用户超过3.9亿,年应用下载超过1800亿次。同时华为应用市场还兼顾全球化一致体验和本地化特色,可以根据国家或位置切换,为用户做本地应用、附近应用的智慧化推荐,把受欢迎的应用、适合的应用推荐给华为终端用户,根据不同机型硬件向用户推荐适配优化的应用。

华为表态不进入家电行业是“放烟雾弹”他们只差临门一脚?

三是技术研发投入全球领先。众所周知华为每年都将大量的资金投入科技研发,以确保技术创新的可持续性。

根据华为发布的《尊重和保护知识产权是创新的必由之路》白皮书显示,华为坚持将每年收入的10%以上,近年约15%投入到研发。2018年,华为在研发方面投入1000多亿元人民币,在《2018年欧盟工业研发投资排名》中位列全球第五。

近10年华为累计投入的研发费用超过4800亿元人民币。截至2018年年底,华为仅在5G的研发上就已投入超过20亿美元,这一数字超过了欧美国家主要设备供应商5G研发投资的总和。

四是专利技术优势。创新和知识产权保护也是华为在过去30多年成功的基础。截至2018年底,华为累计获得授权专利87805项,其中有11152项是美国专利。自2015年以来,华为获得的知识产权收入累计超过14亿美元。

在5G网络方面,截至2018年12月底,华为在5G网络方面获得的技术专利高达1970件,占比5G网络专利总数的21%。

同时在5G网络建设上,华为将5G基站与微波技术相结合,从而做到以一个无线的状态来部署5G网络。这项技术的优点是,较困难的地区能够在减少投入的状态下,享受到5G网络红利,而目前只有华为手握这项专利技术。

五是智能家居时代的华为优势。由于网速的原因,AIOT迟迟没有突破性的进展。随着5G的来临,智能家居将会有质的突破。

5G技术恰恰是华为的强项。AIOT一个显著的特征是,手机操控将成为今后家电的核心,真正实现一键操作全屋智能。

凭借着华为技术创新与品牌影响力,华为手机或将成为一个巨大的流量入口,对打造智能家居的大数据收集与产品体验起到强大的推进作用。

家电正在挥别智能单品时代,取而代之的是物联网、AIOT等智能家居,这就需要更强大的技术支持、渠道支持、用户支持等。华为的优势我们不再赘述,但可以想象,以当前华为在全球的影响力来看,目前没有一个中国家电品牌能够与华为抗衡,无论是在全球化进程、品牌、技术还是影响力方面,与华为都存在着一定的差距。

华为绝不是没有能力进入家电行业,而是他们正在等待最好的时机、最合适的合作伙伴,甚至是一鸣惊人的产品。

在资本逐利的属性面前,华为也不能独善其身。华为会不会进入家电行业其实无需争论,只是欠缺临门一脚。无论是直接进入还是间接入家电市场,基于5G和AIOT,华为正在深刻影响并改变着全球家电行业的格局。

(图片来源:余承东微博)

本文原创于蓝科技,本站原创文章所有权归蓝科技所有,转载务必注明作者和出处,侵权必究。

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