苏宁悟空榜洗衣机排名:海尔连续霸榜 小天鹅紧随其后

家电品牌该从何选择,看看苏宁悟空榜基本可以做到心中有数。

家电品牌该从何选择,看看苏宁悟空榜基本可以做到心中有数。

距离2019年双十一虽然还差几天,但对于各大家电厂商来说战斗已经打响了。

苏宁悟空榜洗衣机排名:海尔连续霸榜 小天鹅紧随其后

以单品洗衣机为例

从11月1日截止到11月6日,海尔品牌洗衣机从销量和销售额两个维度已经连续霸榜6天,根据苏宁悟空榜数据实时更新的特点,后续排名略有不稳且在几大品牌间来回转换,但以平均成绩来论,小天鹅排名第二没有异议,美的与西门子不管销量还是销售额基本在伯仲之间,因此可以并列第三位 。

这个排名不管是自营全渠道或者分别在线上、线下渠道基本都保持一致。所以根据这个品牌的销量以及销售额情况,可以作为消费者选择家电品牌的重要参考。

苏宁悟空榜洗衣机排名:海尔连续霸榜 小天鹅紧随其后

其实作为苏宁悟空榜来说,不仅只是显示各家品牌的销售情况,一方面通过榜单排名列举出市场热销产品,另一方面也折射了消费者在选择家电产品时的习惯和偏好。

电商已经成为驱动消费的主要力量,再深一层讲,还可以促使厂家因需制略。目前供给与需求对市场的影响已经不同往日,需求已经成为决定市场的主要因素,把用户需求作为甚指导生产的第一要素,已成行业共识,实现对市场的准确把握,就必须真正实现反向定制。

苏宁悟空榜所反映出的市场数据,真实的把用户对品牌、对产品功能以及外观设计等一系列偏好,都做出了详尽的解读,这些为企业做到反向定制提供了可靠地数据支撑和参考。

另外,榜单还列出了各大品牌在全国市场的分布情况,例如11月5日,作为多日以来的连续销冠,海尔品牌洗衣机的市场分布以京津冀、黑龙江、内蒙古、宁夏、甘肃、云南、贵州、广西等地区为主;西门子以西藏、陕西、河南、湖北、吉林、江苏等地区为主;小天鹅的市场范围包括新疆、湖南、安徽等省市,另外还有一些其他品牌分布在四川、广东、浙江等地区。

各大品牌在全国市场的分布情况一目了然,一方面既说明了各家品牌在各自势力范围内的优势,但同时那些无法触及或者渗透率不高的地区也反衬出各家品牌的劣势。

劣势反而能变成企业继续扩大“势力范围”的的动力。

各家企业可以根据其他品牌在其他地区的热销产品来对比自身,找出差异点,拾遗补缺。一方水土养一方人,各地区消费者的需求与喜好肯定是有所不同、气候、饮食、生活习惯也都不尽相同,企业要想掌握市场,就必须随市场而动,随市场而动的前提是先要了解市场、了解消费人群。

本文原创于蓝科技,本站原创文章所有权归蓝科技所有,转载务必注明作者和出处,侵权必究

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家电品牌该从何选择,看看苏宁悟空榜基本可以做到心中有数。

距离2019年双十一虽然还差几天,但对于各大家电厂商来说战斗已经打响了。

苏宁悟空榜洗衣机排名:海尔连续霸榜 小天鹅紧随其后

以单品洗衣机为例

从11月1日截止到11月6日,海尔品牌洗衣机从销量和销售额两个维度已经连续霸榜6天,根据苏宁悟空榜数据实时更新的特点,后续排名略有不稳且在几大品牌间来回转换,但以平均成绩来论,小天鹅排名第二没有异议,美的与西门子不管销量还是销售额基本在伯仲之间,因此可以并列第三位 。

这个排名不管是自营全渠道或者分别在线上、线下渠道基本都保持一致。所以根据这个品牌的销量以及销售额情况,可以作为消费者选择家电品牌的重要参考。

苏宁悟空榜洗衣机排名:海尔连续霸榜 小天鹅紧随其后

其实作为苏宁悟空榜来说,不仅只是显示各家品牌的销售情况,一方面通过榜单排名列举出市场热销产品,另一方面也折射了消费者在选择家电产品时的习惯和偏好。

电商已经成为驱动消费的主要力量,再深一层讲,还可以促使厂家因需制略。目前供给与需求对市场的影响已经不同往日,需求已经成为决定市场的主要因素,把用户需求作为甚指导生产的第一要素,已成行业共识,实现对市场的准确把握,就必须真正实现反向定制。

苏宁悟空榜所反映出的市场数据,真实的把用户对品牌、对产品功能以及外观设计等一系列偏好,都做出了详尽的解读,这些为企业做到反向定制提供了可靠地数据支撑和参考。

另外,榜单还列出了各大品牌在全国市场的分布情况,例如11月5日,作为多日以来的连续销冠,海尔品牌洗衣机的市场分布以京津冀、黑龙江、内蒙古、宁夏、甘肃、云南、贵州、广西等地区为主;西门子以西藏、陕西、河南、湖北、吉林、江苏等地区为主;小天鹅的市场范围包括新疆、湖南、安徽等省市,另外还有一些其他品牌分布在四川、广东、浙江等地区。

各大品牌在全国市场的分布情况一目了然,一方面既说明了各家品牌在各自势力范围内的优势,但同时那些无法触及或者渗透率不高的地区也反衬出各家品牌的劣势。

劣势反而能变成企业继续扩大“势力范围”的的动力。

各家企业可以根据其他品牌在其他地区的热销产品来对比自身,找出差异点,拾遗补缺。一方水土养一方人,各地区消费者的需求与喜好肯定是有所不同、气候、饮食、生活习惯也都不尽相同,企业要想掌握市场,就必须随市场而动,随市场而动的前提是先要了解市场、了解消费人群。

本文原创于蓝科技,本站原创文章所有权归蓝科技所有,转载务必注明作者和出处,侵权必究

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